A marketing site that is indexable and fast
Landing pages, blog and product pages rendered on the server, ready to rank from day one instead of being an application Google only half crawls.
We build both faces of your SaaS — the site that acquires and the application that retains — on a foundation that survives fast iteration without turning into a mess.
THE CHALLENGE
SaaS startups need to reach the market fast without mortgaging the future with technical debt. The software must iterate quickly, scale in multi-tenant and sustain a solid technical story for investors.
A software startup has two frontends with opposing goals, and usually neglects one of them. The marketing site needs to be blazing fast and indexable; the application needs to be rich, stateful and session-aware. We build both with React and Next.js sharing a design system and components, so you don't end up with two products that look like they came from different companies and cost twice as much to maintain.
Landing pages, blog and product pages rendered on the server, ready to rank from day one instead of being an application Google only half crawls.
Session, organisations, roles and plans resolved in the frontend coherently with the backend, so adding a customer is a sign-up rather than a special case.
Reusable components and design tokens from the start, because the time to build the system is before you have fourteen variants of the same button.
Product instrumentation and feature flags built in, so you can ship to a percentage of users and decide with metrics instead of opinions.
WHAT YOU GAIN
FAQ
Almost never the same deployment, but yes the same design system. We separate them so the marketing site can be static and extremely fast while the application can be as dynamic as it needs, sharing components and styles to avoid duplicated maintenance.
It depends on scope, but we usually deliver a first complete, usable flow in 6-10 weeks, prioritising the journey that validates your business hypothesis before building out the rest of the interface.
That is the decision we make at the start. Component architecture, state management and rendering strategy are chosen for the product you want in two years, not just for next month's demo.
If all you need is to publish content and little else, a template CMS is the honest answer and we will say so. Custom development starts to pay off when there is business logic, users with permissions, integrations with your systems, or performance a template cannot give you.
Because they combine a huge ecosystem with server rendering, which is what lets you have a rich application that is also indexable and fast. Next.js gives us SSR, routing and image optimisation without building our own infrastructure. If your case does not justify it, we will propose something simpler.
We are based in Madrid and work remotely with clients across Spain, Europe and Latin America. If you prefer in-person meetings in Madrid, we do them; if you prefer remote work with short meetings and frequent releases, that works too.
Yes. We audit the code, dependencies and real-world performance to understand what is there, and from that point we stabilise and evolve it in stages, without stopping your operation or defaulting to a rewrite.
Tell us about your project. We'll get back to you with a concrete plan and a senior team — not a generic quote.